Experiential response and intention to purchase in the cocreative consumption of music: The Nine Inch Nails experiment

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-1838|14|4|219-227

ISSN: 1472-0817

Source: JOURNAL OF CONSUMER BEHAVIOUR, Vol.14, Iss.4, 2015-07, pp. : 219-227

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Abstract