The Role of Packaging and Presentation Format in Consumers’ Preferences for Food: An Application of Projective Techniques

Publisher: John Wiley & Sons Inc

E-ISSN: 1745-459x|30|5|360-369

ISSN: 0887-8250

Source: JOURNAL OF SENSORY STUDIES (ELECTRONIC), Vol.30, Iss.5, 2015-10, pp. : 360-369

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Abstract