An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis

Publisher： IGI Global_journal

E-ISSN： 1546-5004|12|4|1-15

ISSN： 1545-7362

Source： International Journal of Web Services Research (IJWSR), Vol.12, Iss.4, 2015-10, pp. : 1-15

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