Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting

Publisher: IGI Global_journal

E-ISSN: 2156-1745|5|3|65-80

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.5, Iss.3, 2015-07, pp. : 65-80

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract