Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting
Publisher： IGI Global_journal
E-ISSN： 2156-1745|5|3|65-80
ISSN： 2156-1753
Source： International Journal of Online Marketing (IJOM), Vol.5, Iss.3, 2015-07, pp. : 65-80
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