Hidden Persuasion
：33 psychological influence techniques in advertising
( 1 )
Publication subTitle ：33 psychological influence techniques in advertising
Publication series ：1
Author： Andrews Marc;van Leeuwen Matthijs;van Baaren Rick
Publisher： BIS Publishers
Publication year： 2015
E-ISBN: 9789063693831
P-ISBN(Paperback): 9789063693145
P-ISBN(Hardback): 9789063693145
Subject： F713.80 Theory and Methods of Advertising
Keyword： 信息与知识传播,贸易经济
Language： ENG
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Description
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
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