Storytelling on Steroids ：10 stories that hijacked the cultural conversation ( 1 )

Publication subTitle ：10 stories that hijacked the cultural conversation

Publication series ：1

Author： Weich John

Publisher： BIS Publishers‎

Publication year： 2014

E-ISBN: 9789063693688

P-ISBN(Paperback): 9789063693114

P-ISBN(Hardback): 9789063693114

Subject： G206.3 Mass Communication

Keyword：贸易经济

Language： ENG

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Description

This book explains the why, what and how of storytelling. Weich explores the campaigns, stunts, exhibitions, visualizations and shenanigans that helped make storytelling a buzzword in global communication.

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