Mad Cows and Mother's Milk
：The Perils of Poor Risk Communication
Publication subTitle ：The Perils of Poor Risk Communication
Publisher： McGill-Queen's University Press
Publication year： 1997
E-ISBN: 9780773566644
P-ISBN(Paperback): 9780773516182
Subject： R19 health care organizations with enterprise (Health Management)
Keyword： 预防医学、卫生学
Language： ENG
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Description
Communicating the nature and consequences of environmental and health risks is one of the most problematic areas of public policy in Western democracies. Given the perceived risks associated with the food we eat, chemicals in the environment, and modern technologies, consumers need clear and timely explanations of the nature of those risks - but they rarely get them. Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and malpractice to provide a set of lessons for risk managers and communicators.