Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation
Author： Latif Al-Hakim Xiaobo Wu Andy Koronios Yongyi Shou
Publisher： IGI Global
Publication year： 2016
E-ISBN: 9781522501367
Subject： F273.1 Technology Management of Enterprise
Language： ENG
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Description
The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.