Contents

Preface

Acknowledgments

Tourism Development in Macau

1.1. Introduction

1.2. Hospitality and Tourism Development in Macau

1.3. Chapter Summary

Gaming Industry Development

in Macau

2.1. Macau Gambling Industry

Historical Development

2.2. Chapter Summary

Corporate Social Responsibility Practice in Macau

3.1. Background

3.2. Problem Gambling in Macau

3.3. CSR Activités in Macau Gambling Industry

3.4. Chapter Summary

Corporate Social

Responsibility (CSR)

4.1. What Is CSR?

4.2. CSR in Hospitality and Tourism Industry

4.3. CSR in Gambling Industry

4.4. Chapter Summary

Responsible Gambling (RG)

5.1. What Is RG?

5.2. RG Practice in Macau

5.3. Chapter Summary

Measurement Issues of CSR

6.1. Measurement Scale of CSR

6.2. Stakeholder Theory in CSR

6.3. CSR Measurement Scale in Gambling Industry

Customer

Shareholder

Environment

Employee

Government

Community

Excluded Stakeholder

6.4. Chapter Summary

Case Study: A Qualitative Study of CSR Practice in Macau

Gambling Industry

7.1. Introduction

7.2. Methodology

Interviewee 1

Interviewee 2

Interviewee 3

7.3. Findings and Discussion

7.3.1. Results on Question 1

Interviewee 1

Interviewee 2

Interviewee 3

7.3.2. Results on Question 2

Interviewee 1

Interviewee 2

Interviewee 3

7.3.3. Results on Question 3

7.4. Conclusion

Appendices

A Semi-Structured Interview Questionnaire

References

About the Authors

Index

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