The Language of Branding ( Management Science - Theory and Applications )

Publication series ：Management Science - Theory and Applications

Author： John F. Gaski

Publisher： Nova Science Publishers, Inc.‎

Publication year： 2015

E-ISBN: 9781616688950

P-ISBN(Hardback): 9781616685942

Subject： F713.50 Marketing

Keyword：暂无分类

Language： ENG

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The Language of Branding

Chapter

THE LANGUAGE OF BRANDING

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

Chapter 1: INTRODUCTION AND BACKGROUND

Chapter 2: THE PROBLEM AND IMPLICATIONS

Chapter 3: STRUCTURAL SUBTLETIES

Chapter 4: SITUATION ASSESSMENT AND CONTEXT

Chapter 5: TOWARD RESOLUTION

Chapter 6: CONCLUSION

Epilogue: HOW I FIRST LEARNED THE MEANING OF “BRAND”

END NOTES

REFERENCES

BIBLIOGRAPHY I: ANNOTATED

BIBLIOGRAPHY II: SUPPLEMENTAL

INDEX

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