FOOD PRODUCTION AND EATING HABITS FROM AROUND THE WORLD: A MULTIDISCIPLINARY APPROACH

FOOD PRODUCTION AND EATING HABITS FROM AROUND THE WORLD: A MULTIDISCIPLINARY APPROACH

Library of Congress Cataloging-in-Publication Data

Contents

Preface: Globalization as the Context to Understand Changes in Food Production and Eating Habits

University of Granada, Spain

References

Part I. Food Production

Chapter 1: Deagrarianization, the Growth of the Food Industry, and the Construction of New Ruralities#

University of Granada, Spain

Introduction

Growth of the Food Industry Versus Traditional and/or Organic Farming

From Deagrarianization to the Construction of New Ruralities

The Rural Sphere as an Ideal Environment for Developing Alternative Ways of Life and Modes of Agricultural Production

Rurality, Nature, and Health in Industrial and Organic Food

Final Considerations

References

Chapter 2: Expansion of Greenhouse Farming in the Area of El Ejido: A Case Study on the Environmental and Social Consequences of Agroindustry in Southeast Spain#

University of Granada, Spain

Introduction: Deep Agrarian Changes in El Ejido

Environmental Effects and Ecologist’s Complaints

Fragmentation of Farmers and Their Difficulties for Mobilization

Segregation of Immigrants and Exceptional Xenophobic Riots

Organizational Difficulties of Immigrants and Their Occasional Mobilization

Conclusion

References

Chapter 3: Effects of Pesticides on Cambodia Farming and Food Production: Alternatives to Regulatory Policies

Introduction

Pesticides in Cambodia

Cambodian Rules about Pesticides

Materials and Methods

Discussion

Conclusion

General Recommendations

References

Part II. Eating Habits, Physical Activity, Body, and Health

Chapter 4: The Impact of Physical Activity and Psychological Factors on Eating Habits

1University of Education, Winneba, Ghana

2University of Ghana, Legon, Ghana

Introduction

Environment

Exercise

Parents

Peers

Media

Endogenous Factors

Intelligence

Personality

Self-Concept

Conclusion and Recommendations

References

Chapter 5: Strategies for the Care of Obese: A Non-Prescriptive Nutritional Perspective

Introduction: Are the Weigh-Centered

Interventions Delivering Their Promises?

Being Overweight and Healthy:

Is That a Plausible Reality?

Non-Prescriptive Interventions:

Innovative and Transforming Alternatives

Novel Strategies and Tools for the Care of Obese

1) Learning to Rely on the Hunger and Satiety Cues

2) Managing Different Food Contexts

3) Giving Permission to Eat

4) Neutralizing Food

Conclusion

References

Chapter 6: Body Cult in Contemporary Societies: Sport, Self-Image And Health*

Introduction

Post-Fordism and Postmodernity As the Frameworks to Contextualise Body Cult at Present

Body Cult Expressions

Bodybuilding As a Lifestyle versus the Ludic Conceptualisation of Sports

The Commodisation of Body Image

Healthy Eating and Body Care

Final Thoughts

Body Cult in the Post-Fordist Logic

Postmodern Contradiction between Ideal Image and Real Obesity

State Intervention: Health and Education

References

Chapter 7: Eating Habits, Falls and Stroke Risk

Introduction

Material and Methods

Participants

Data Analysis

Study Limitation

Results

Discussion

Conclusion

References

Part III. Advertising and Discourses on Food

Chapter 8: Between Health and Beauty: Food Advertised as Medication

Introduction

The Obsession with the Body

The Obsession with Food

Beauty through Food

Conclusion

References

Chapter 9: Health as a Hook in Food Advertising

Introduction

Health as a Niche Market

The Regulation of Food Advertising

Studies on Food Advertising and Health and Nutrition Claims: a Brief Summary

Methodology

Results

A. A Thematic Analysis of the Advertising Spots Selected for the Study Sample

B. Brands Represented in the Sample and Health Claims

C. Type of Health-Related Advertising Claims as Defined by Current Legislation

D. The Context/Scenario in Which a Product is Presented in Advertising

Conclusion

References

Chapter 10: Food, Marketing and Culture: Discourses of Food Advertising in Spain

Introduction

Food Advertising: Between Practice and Discourse

The Transformation of Food Culture through Publicity

The Discourses of Food Advertising

Discourse of Tradition, Nature and Identity

Medical-nutritional Discourse

Aesthetic Discourse

Hedonist Discourse

Discourse of Progress and Modernity

Discourse of Distinction and Difference

References

Part IV. Children's Eating Habits

Chapter 11: Identifying Eating Habits in Multicultural Schools through Focus Groups with Children

Introduction

Methods

Participants: Formation and Selection of Focus Groups

Aspects Analysed

Construction Process and Application

Interpretation and Analysis

Findings-discussion

References

Chapter 12: Insights into Children’s Lunchboxes: Understanding the Issues Impacting The Selection of Contents by Australian Parents

Introduction

Social Marketing

This Chapter

Methodology

Phase 1: Literature Review

Childhood Obesity and Overweight in Australia

Aetiology

The Role of Parents in Children’s Dietary Practices

School Lunches

The School Lunchbox

Phase 2: The Survey

Participants

Results and Discussion

Conclusion

References

Part V. Changes in Eating Habits

Chapter 13: Changing Urban Food Consumption Patterns in the Context of Globalization: The Case of India

1Visiting Professor, Madras School of Economics, India

2Research Associate, Madras School of Economics, India

Introduction(

Changes in the Urban Dietary Patterns

Affordability, Livelihoods and Urbanization

Food Processing Sector and Diet Globalization in India

Summary and Conclusion

References

Chapter 14: Social Changes and Transformations in Eating Habits

Preliminary Considerations

Methodology and Objectives

Between ‘Distinction’ and ‘Normality’

Regarding the Ideal Body and Food Individuation

Food Defamilization and Deterritorialization under Globalization

Conclusion

References

Index