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Universal UX Design

Copyright Page

Dedication

Contents

About the Author

Introduction

I. Grey Matter

1 Are You Experienced?

1.1 Digital to Human Experience

1.2 Redefining Localization

1.3 Unique and Universal

1.4 Understanding Culture

1.5 Spindrifts and Undertows

Portrayal of LatAm UX scene

1.6 The Audience Is Not Listening

1.7 Acculturation and Globalization

2 The Universal Totem Pole

2.1 Metabolism of a Digital Product

2.2 Universal and Local Design

2.3 Ergonomics and Standards

2.4 Brand Localization

2.5 Expectations and Loyalty

2.6 Aspirations and Brand Identity

2.7 Diversification and Communities

3 Across the Dashboard

3.1 Establishing a Global Product Vision

3.2 Kickstarting Corporate Change

3.2.1 Lessons from the Field: Globalization According to Sony

3.3 Agile Globalization

3.3.1 Team Dynamics: Rockstars and Technical Gaps

3.3.2 Agile Roles

3.4 The Role of Global Awareness

3.5 Iterative Refining

3.5.1 Wireframes

3.5.1.1 Lessons From the field

3.6 International Research

3.6.1 Lessons from the Field: International Phones Corp.

II. Magnum Impulse

4 Worlds Within Worlds

4.1 A Global User Journey

4.2 Digital Portrait: Europe

4.2.1 Housing

4.2.2 Family

4.2.3 Social Media

4.2.4 Most Often Used Communication Channels

4.3 Digital Portrait: North America

4.4 Digital Portrait: South America

4.5 Digital Portrait: Asia

4.5.1 Lessons From the Field

4.6 Digital Portrait: Australia

4.7 Digital Portrait: Africa

4.7.1 Infrastructure

4.7.2 Communication Style

4.7.3 Family

4.8 Infrastructure and Trust

4.9 Customer Support and Service

4.10 Case Study: What’s in a Name?

5 Mental Manifests

5.1 Aesthetics and Cultural Imperatives

5.2 Personal Attitudes and Social Values

5.3 Persuasion and Reason

5.3.1 Researching

5.3.2 Interview With Masaaki Kurosu

5.4 Cultural Models

5.4.1 Lessons from the Field

5.5 Appropriation and Appropriateness

5.6 Stereotypes and Generalizations

5.6.1 Case Study: Curries, Cereal, and Masturbation

5.7 Concepts and Metaphors

5.8 Never-ending Stories

III. About Face

6 Cutting Copy

6.1 Clarity and Reusability

6.2 Refining Affinity and Tone

6.3 Dialects and Variations

6.4 Building a Global Content Strategy

6.5 Translation and Transcreation

6.5.1 Keep the Flow: Spice Up the Show

6.6 International SEO

6.7 Controlled Language and Machine Translation

7 Global Designs

7.1 Cultural Aesthetics

7.1.1 Design and Belief

7.1.2 Semiotics and the Stroop Effect

7.2 Indigenous User Interfaces

7.2.1 Galapagos and Sushi: Japanese Web Design

7.3 Gender and UX

7.3.1 Gender Disparity in the UX Industry

7.4 Scripts and Keyboards

7.4.1 Arabic Script

7.4.2 Lessons From the Field: Minority Languages

7.5 Internationalization Requirements

7.5.1 Sorting Issues

7.5.2 Controls

7.5.3 Currencies and Number Handling

7.5.4 Calendars

7.5.5 Postal Addresses

7.6 Cross-Cultural Usability

7.6.1 Conventional Usability Issues

7.7 Virtual Realities

7.7.1 Content Delivery and Communication

7.7.2 Context-Awareness

7.7.3 Voice-Recognition Environments

7.7.4 Guidance

7.7.5 Real-Time Localization

7.7.6 E-Health

7.7.7 E-Learning and E-Training

8 A Thousand Pictures

8.1 Gestures and Inputs

8.2 Cognition and Cues

8.3 Typesetting and Typography

8.4 Color Schemes

8.5 Iconography and Imagery

8.6 Resolutions and Devices

8.7 Personas and Characters

8.7.1 Gamification

8.7.2 Case Study: Decisions on Subscriptions

Conclusion: Spirits in a Digital World

References

Index

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