Strategies of adaptation in tourist communication.
：Linguistic Insights
( Utrecht Studies in Language and Communication )
Publication subTitle ：Linguistic Insights
Publication series ： Utrecht Studies in Language and Communication
Author： Held Gudrun
Publisher： Brill
Publication year： 2018
E-ISBN: 9789004359574
P-ISBN(Paperback): 9789004359567
Subject： H0 Linguistics
Keyword： 语言学
Language： ENG
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Description
The papers in this volume study how all language levels are constantly involved in promoting insignificant places as desirable tourist destinations. Drawing on different communicative practices from various cultures, the case studies show that language use and the concept of the ‘tourist gaze’ are in a permanent strategic interplay.
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