Google This! :Putting Google and Other Social Media Sites to Work for Your Library ( Chandos Information Professional Series )

Publication subTitle :Putting Google and Other Social Media Sites to Work for Your Library

Publication series :Chandos Information Professional Series

Author: Ballard   Terry  

Publisher: Elsevier Science‎

Publication year: 2012

E-ISBN: 9781780633176

P-ISBN(Paperback): 9781843346777

P-ISBN(Hardback):  9781843346777

Subject: F2 Economic Planning and Management;G25 Library Science;TP393.4 international Internet

Keyword: 信息与知识传播

Language: ENG

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Description

Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?

  • Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data
  • Describes the full process for creating a Google Custom Search engine
  • Written by an award winning author who has been an academic systems librarian for 20 years

Chapter

List of figures

List of figures

Acknowledgements

Acknowledgements

Foreword

Foreword

Preface

Preface

About the author

About the author

1 What does the Internet have to do with my library?

1 What does the Internet have to do with my library?

A personal journey

A personal journey

A brief history of the Internet

A brief history of the Internet

The World Wide Web

The World Wide Web

Librarians and the Internet

Librarians and the Internet

A brief history of Google

A brief history of Google

An uneasy relationship

An uneasy relationship

Conclusion

Conclusion

Webliography

Webliography

References

References

2 Google Custom Search

2 Google Custom Search

A new summer project

A new summer project

How it works

How it works

Other libraries using Custom Search

Other libraries using Custom Search

Looking to the future

Looking to the future

Conclusion

Conclusion

Webliography

Webliography

References

References

3 Facebook and Twitter

3 Facebook and Twitter

Introduction

Introduction

A history of Twitter

A history of Twitter

A history of Facebook

A history of Facebook

Case study: the British Library

Case study: the British Library

Case study: the Rodman Public Library

Case study: the Rodman Public Library

Case study: the New York Public Library

Case study: the New York Public Library

An academic perspective: Rutgers, The State University of New Jersey

An academic perspective: Rutgers, The State University of New Jersey

Case study: Reader’s Advisory

Case study: Reader’s Advisory

Conclusion

Conclusion

Webliography

Webliography

References

References

4 Flickr: if it’s good enough for the Library of Congress it’s good enough for your library

4 Flickr: if it’s good enough for the Library of Congress it’s good enough for your library

A history of Flickr

A history of Flickr

Case study: Library of Congress

Case study: Library of Congress

Case study: the Lester Public Library in Two Rivers, Wisconsin

Case study: the Lester Public Library in Two Rivers, Wisconsin

How to use Flickr

How to use Flickr

Libraries making exemplary use of Flickr

Libraries making exemplary use of Flickr

Conclusion

Conclusion

Webliography

Webliography

5 iGoogle and other useful products

5 iGoogle and other useful products

Google Groups

Google Groups

Google Mail

Google Mail

Google Analytics

Google Analytics

iGoogle

iGoogle

Google Documents

Google Documents

Google Voice

Google Voice

StatCounter

StatCounter

Skype

Skype

GIMP (GNU Image Manipulation Program)

GIMP (GNU Image Manipulation Program)

IMDB (Internet Movie Database)

IMDB (Internet Movie Database)

LibraryThing

LibraryThing

KaywaQRcode

KaywaQRcode

Conclusion

Conclusion

Webliography

Webliography

References

References

6 YouTube: much more than videos of cats playing piano

6 YouTube: much more than videos of cats playing piano

A history of YouTube

A history of YouTube

A visit to YouTube headquarters

A visit to YouTube headquarters

How to add a video to YouTube

How to add a video to YouTube

Adding your own captions

Adding your own captions

Other exemplary sites

Other exemplary sites

Case study: citizen journalism – Queens Library budget cuts

Case study: citizen journalism – Queens Library budget cuts

YouTube as a source for medical information

YouTube as a source for medical information

Conclusion

Conclusion

Webliography

Webliography

References

References

7 Google Scholar – just walked down the aisle with WorldCat

7 Google Scholar – just walked down the aisle with WorldCat

A history of Google Scholar

A history of Google Scholar

Case study: Google Scholar in an academic setting

Case study: Google Scholar in an academic setting

Case study: Ohio College Library Consortium

Case study: Ohio College Library Consortium

At the Googleplex

At the Googleplex

Conclusion

Conclusion

Webliography

Webliography

References

References

8 Blogger: get your message out where the patrons are

8 Blogger: get your message out where the patrons are

A history of Blogger

A history of Blogger

A history of WordPress

A history of WordPress

A visit with the blog team at Google

A visit with the blog team at Google

Adding sound

Adding sound

Case study: a blog success story

Case study: a blog success story

Conclusion

Conclusion

Webliography

Webliography

9 Google Maps and Google Earth

9 Google Maps and Google Earth

Introduction

Introduction

Geotagging the online collections’ locations

Geotagging the online collections’ locations

Google Maps

Google Maps

At Google’s New York headquarters

At Google’s New York headquarters

Conclusion

Conclusion

Webliography

Webliography

References

References

10 Electronic books

10 Electronic books

Genesis

Genesis

A university digitization project

A university digitization project

Google Books

Google Books

A visit to the Googleplex

A visit to the Googleplex

The Internet Archive

The Internet Archive

The e-book revolution

The e-book revolution

Conclusion

Conclusion

Webliography

Webliography

References

References

11 Discovery platforms

11 Discovery platforms

Introduction

Introduction

A new offering

A new offering

Social tagging

Social tagging

Conclusion

Conclusion

Webliography

Webliography

References

References

12 Mobile applications for libraries

12 Mobile applications for libraries

The mobile universe

The mobile universe

Case study: the Mendik Library of New York Law School

Case study: the Mendik Library of New York Law School

Library Anywhere

Library Anywhere

BiblioCommons

BiblioCommons

The mobile market

The mobile market

Conclusion

Conclusion

Webliography

Webliography

References

References

13 Where is this all going?

13 Where is this all going?

Introduction – the information shift

Introduction – the information shift

The end of spin

The end of spin

Marshall Keys

Marshall Keys

What can go wrong?

What can go wrong?

The look of a digital library

The look of a digital library

The next generation of librarians

The next generation of librarians

Conclusion

Conclusion

Webliography

Webliography

References

References

Bibliography

Bibliography

Index

Index

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