The Tourism Efficient Frontier An Approach to Selecting the Most Efficient Travel Segment Mix

Author: Jang SooCheong (Shawn)   Morrison Alastair M.   O'Leary Joseph T  

Publisher: Haworth Press

ISSN: 1054-8408

Source: Journal of Travel & Tourism Marketing, Vol.16, Iss.4, 2004-06, pp. : 33-46

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Abstract