Applying the Hierarchical Cluster Analysis Procedure Upon the Process of Yield Management-A Comparative Study

Author： Upchurch Randall S.   Ellis Taylor   Seo Juwon  

Publisher： Haworth Press

ISSN： 1054-8408

Source： Journal of Travel & Tourism Marketing, Vol.16, Iss.4, 2004-06, pp. : 47-58

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