Advancing Theory for Understanding Travelers' Own Explanations of Discretionary Travel Behavior

Author: Woodside Arch G.   Krauss Eva   Caldwell Marylouise   Chebat Jean-Charles  

Publisher: Haworth Press

ISSN: 1054-8408

Source: Journal of Travel & Tourism Marketing, Vol.22, Iss.1, 2007-09, pp. : 15-35

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Abstract

This article uses narrative, case study analysis to examine consumer leisure and travel behavior. Adopting an interpretive research paradigm, the article examines travel behavior using face-to-face interviews of traveler informants, applies the folk theory of the mind, ecological systems theory, and the fits-like-a-glove model. Findings from the investigation indicate that most individual and household leisure and travel-relating behavior results from a "causal historical wave" in which an array of events come together, interact, and cause individuals to participate in certain behaviors and that most travel behavior is the result of automatic thinking rather than a rational or constructive process. doi:10.1300/J073v22n01_02