Social Marketing and Diffusion-Based Strategies for Communicating with Unique Populations: HIV Prevention in San Francisco

Author： W.Dearing James Rogers Everett M. Meyer Gary Casey Mary K. Rao Nagesh Campo Shelly Henderson Geoffrey M.

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.1, Iss.4, 1996-10, pp. : 343-364

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