Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising

Author: Huh Jisu   DeLorme Denise   Reid Leonard  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.10, Iss.8, 2005-12, pp. : 711-731

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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