Influence on Consumer Behavior: The Impact of Direct-to-Consumer Advertising on Medication Requests for Gastroesophageal Reflux Disease and Social Anxiety Disorder

Author: Khanfar Nile   Polen Hyla   Clauson Kevin  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.14, Iss.5, 2009-07, pp. : 451-460

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