Validating a Health Consumer Segmentation Model: Behavioral and Attitudinal Differences in Disease Prevention-Related Practices

Author: Wolff Lisa   Massett Holly   Maibach Edward   Weber Deanne   Hassmiller Susan   Mockenhaupt Robin  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.15, Iss.2, 2010-03, pp. : 167-188

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