The Unintended Consequences of Disclosure: Effect of Manipulating Sponsor Identification on the Perceived Credibility and Effectiveness of Smoking Cessation Advertisements

Author： Byrne Sahara   Guillory Jamie E.   Mathios Alan D.   Avery Rosemary J.   Hart P. Sol  

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.17, Iss.10, 2012-11, pp. : 1119-1137

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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