Campaigns and Cliques: Variations in Effectiveness of an Antismoking Campaign as a Function of Adolescent Peer Group Identity

Author: Moran Meghan Bridgid   Murphy Sheila T.   Sussman Steve  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.17, Iss.10, 2012-11, pp. : 1215-1231

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