Improving Awareness of Cancer Clinical Trials Among Hispanic Patients and Families: Audience Segmentation Decisions for a Media Intervention

Author: Quinn Gwendolyn P.   McIntyre Jessica   Gonzalez Luis E.   Antonia Teresita Muñoz   Antolino Prado   Wells Kristen J.  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.18, Iss.9, 2013-09, pp. : 1131-1147

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