The Effects of Integrating Instrumental and Affective Arguments in Rhetorical and Testimonial Health Messages

Author： Keer Mario   van den Putte Bas   de Wit John   Neijens Peter  

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.18, Iss.9, 2013-09, pp. : 1148-1161

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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