A Functional Perspective on Social Marketing: Insights from Israel's Bicycle Helmet Campaign

Author: Harris William   Toledo Ressler Esther  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.2, Iss.3, 1997-08, pp. : 145-156

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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