The Influence of Organizational Characteristics and Campaign Design Elements on Communication Campaign Quality: Evidence from 91 Ugandan AIDS Campaigns

Author： Kiwanuka-Tondo James   Snyder Leslie B.  

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.7, Iss.1, 2002-01, pp. : 59-77

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