Luxury China
：Market Opportunities and Potential
Publication subTitle ：Market Opportunities and Potential
Author： Michel Chevalier Pierre Xiao Lu Sidney Toledano
Publisher： John Wiley & Sons Inc
Publication year： 2011
E-ISBN: 9781118181546
P-ISBN(Paperback): 9780470823415
Subject： F713.55 Commercial psychology and market psychology.
Language： ENG
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Description
ForewordixIntroductionxiChapter 1: Challenges and Market Size 1Case study: Alfred Dunhill 19Chapter 2: The Chinese Luxury Client 29Case study: Shanghai Tang 45Chapter 3: Chinese Consumer Attitudes Toward Luxury 53Case study: Rolex in China 77Chapter 4: How to Distribute in China 85Case study: Shiatzy Chen 99Chapter 5: Retailing and Licensing in China 105Case study: Louis Vuitton in China 125Chapter 6: Communication and Advertising 137Case study: The War of the Spirits 165Chapter 7: Brand Protection and Counterfeit Activities 175Case study: Liuli Gongfang: Breaking into Luxury by way of Glass 189Appendices195Bibliography241Index245