Description
Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts.
The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media.
The book will be of great interest to government employees who are in the public relations department.
Chapter
Chapter 1. The nature of public relations
Establishing the need for public relations
Identifying separate publics
The development of public relations
Definition of public relations practice
Chapter 2. Local authorities and democracy
History of local government reform
Democratic worth of local government
Chapter 3. Public relations in local government
The situation before reorganization
Changes in London after reform
Changes throughout the rest of the country
Abolition of metropolitan county councils
The measure of the public relations performance
Chapter 4. The dissemination of information
Source of local government powers
Specific entitlement to disseminate information
Significant extension of access to information
Restraint on political publicity
Chapter 5. The division of responsibility
The public relations officer
Achieving the correct balance
Chapter 6. The councillor and public relations
The individual councillor and public relations
Public relations and party politics
Public relations for the council
Chapter 7. Widdicombe – and the repercussions
Chapter 8. Direct contacts with the public1: personal contacts
Handling enquiries from the public
Chapter 9. Direct contacts with the public 2: printed material
Chapter 10. Communication through the media 1: newspapers and periodicals
Attendance of the press at local authority meetings
Chapter 11. Communication through the media 2: radio and television
Complaints against broadcasting authorities
Chapter 12. Public relations in practice in local government 1: the influence of marketing
Local authorities and industry
Chapter 13. Public relations in practice in local government 2: the importance to management
Publication of local government information
Chapter 14. The contribution of technology
Chapter 15. Providing resources for and evaluating public relations
Using consultancy services
Chapter 16. Postscript: the future for local government public relations
Appendix 1: The IPR Local Government Group's Awards Competition
Contribution to professional standards
Appendix 2: Strathclyde Regional Council's Public Relations Achievements
Public Relations in Local Government
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