Domesticating the World
：African Consumerism and the Genealogies of Globalization
( California World History Library )
Publication subTitle ：African Consumerism and the Genealogies of Globalization
Publication series ：California World History Library
Author： Prestholdt > Jeremy
Publisher： University Of California Press
Publication year： 2008
E-ISBN: 9780520941472
P-ISBN(Paperback): 9780520254244
Subject： K1 World History
Keyword： 世界史
Language： ENG
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Description
This book boldly unsettles the idea of globalization as a recent phenomenon—and one driven solely by Western interests—by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.
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