Chapter
3.3. Sustainable Tourism Development Objectives, Targets, Pillars and Programmes
3.3.1 Objective on destination levels
3.5. Reducing the Seasonality Of Demand
3.6. Addressing the Impact from Tourism Transport
3.7. Improving the Quality of Tourism Job
3.8. Maintaining and Enhancing Community Prosperity and Quality of Life in the Face of Change
3.9. Minimizing Resource Use and Production Waste
3.10. Conserving and Giving Value To Natural And Cultural Heritage
3.11. Making Holidays Available to All - Using Tourism as a Tool in Global Sustainable Development
Chapter 2 HOST-GUEST CULTURAL INTERACTIONS: SERVICE ENCOUNTERS BETWEEN VIETNAMESE HOSTS AND INTERNATIONAL VISITORS
Cultural Values and Rules of Behaviour
Host-guest service interactions
Sample Population and Research Methods
Rules of Behaviour by Sample
Host-Guest Inter-Cultural Interactions
Preferred extent of interaction
Comparative Rules of Behaviour
Host-Guest Service Interactions
CONCLUSIONS AND IMPLICATIONS
Chapter 3 ISSUES IN CROSS-CULTURAL TOURISM RESEARCH: THEIR IMPLICATIONS FOR TRAVEL AND TOURISM MARKETING
Chapter 4 EXPLAINING THE PRICING DECISION-MAKING PROCESS IN THE HOTEL INDUSTRY
NORMATIVE VERSUS REALIST APPROACHES
HOSPITALITY INDUSTRY CHARACTERISTICS
APPLYING RATIONAL EXPECTATIONS AND THE COBWEB MODEL TO THE HOTEL INDUSTRY
CENTRAL FLORIDA LODGING INDUSTRY: AN ILLUSTRATION
DATA, OPERATIONAL DEFINITIONS, AND METHOD
Chapter 5 INTERNATIONALIZATION OF HOSPITALITY EDUCATION
II. INTERNATIONALIZATION AND ITS CHALLENGES
III. KEY ELEMENTS CONTRIBUTING TO THE INTERNATIONALIZATION OF HOSPITALITY EDUCATION
1.1. Staff Recruitment and Human Resource Development
1.2. Staff Professional Development
2.1. Student-Oriented Approach
2.2. Activity-Oriented Approach
3) CURRICULUM DEVELOPMENT
3.1. Infusing International Dimensions Into the Existing Courses (Level One)
3.1.1 Adding international context to courses
3.1.2 Assigning research projects involving international or multicultural contexts
3.2. Adding International/Multicultural Courses to the Curriculum (Level Two)
3.2.1 Offering courses/subjects involving more than one country
3.2.2 Offering international courses to the curriculum
3.2.3 Offering language courses to the curriculum
3.3. Offering Degree in International Hospitality Management (Level Three)
3.4. Developing Joint Programs with Foreign Universities (Level Four)
4) INTERNATIONAL ALLIANCES
IV. TWO STREAMS OF INTERNATIONALIZATION: ‘AT HOME’ AND ‘ABROAD’
Chapter 6 THE COMPETITIVENESS OF HERITAGE CITIES: THE ROLE OF EVENTS
1. STRATEGY AND EVENT MANAGEMENT IN HERITAGE CITIES
2. THEORETICAL BACKGROUND AND RESEARCH OBJECTIVES
3.1. Parma and the Parmigianino Exhibition
3.2. Perugia and the Perugino Exhibition
3.3. Siena and the Duccio Exhibition
3.4. Treviso and the Impressionists Exhibition
4. LESSONS FROM THE CASE STUDIES
Chapter 7 CULTURAL TOURISM, THE PLANNING PROCESS AND EX-ANTE EVALUATIONS
1.2. DEVELOPMENTS IN THE RELATIONSHIP BETWEEN CULTURE AND TOURISM
1.3. THE PROTECTION OF CULTURAL ASSETS AND PLANNING
1.4. INTRODUCING A QUALITY ADJUSTED LIFE YEARS APPROACH
1.5. THE CONCEPT OF QUALITY ADJUSTED LIFE YEARS
1.6. QUALITY ADJUSTED LIFE YEARS AND CULTURAL ASSETS
Chapter 8 CASINO MANAGEMENT: EXPLORING GENDER-BASED DIFFERENCES IN PERCEPTIONS OF MANAGERIAL WORK (A COMMENTARY)
Women in the Gaming Industry
Women in Management: Lack of Advancement to Senior-Level Leadership Positions
Women in Management—A Brief Overview: Are Female Managers Different?
Strategic Management: Does Gender Matter?
Chapter 9 THE INVESTIGATION OF ACCIDENTS HOUSEKEEPING PERSONNEL ENCOUNTER IN A HOSPITAL: A TURKISH EXAMPLE
Accident Causation Theories
Multiple Causation Theory
The Biased Liability Theory
The Accident Proneness Theory
The Energy Transfer Theory
The "Symptoms Versus Causes" Theory
Cuts or punctures resulting from:
Strains and bruises resulting from:
Shock or burns resulting from:
Housekeeping Personnel’s State of Having Accidents
The Causes of the Accidents
Hospitality and Tourism Management
( Hospitality, Tourism and Marketing Studies )
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