Michelin Men
：Driving an Empire
Publication subTitle ：Driving an Empire
Author： Lottman> Herbert R.
Publisher： I.B.Tauris
Publication year： 2003
E-ISBN: 9780857714718
P-ISBN(Paperback): 9781860648960
Subject： K History and Geography
Keyword： 历史、地理
Language： ENG
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Description
Do come, all is not lost if you come. It's for you to save what our fathers passed down to us.' Thus, legend has it, wrote Emilie Barbier to her nephew, Edouard Michelin. The year was 1886; the occasion, a meeting to discuss the future of the failing family firm. _x000D__x000D_Edouard did come and was appointed managing director. He would need half a million francs, he told his aunt, and she put the money at his disposal - but not before ensuring a room would be hers at a convent should the investment fail!_x000D__x000D_The Michelin Men tells the remarkable story of how two brothers Edouard and Andr Michelin turned a troubled family firm in the heart of rural France into one of the most successful business empires in the world. _x000D__x000D_Edouard, a landscape painter at the Ecole des Beaux Arts, displayed a genius for engineering and product innovation, whilst Andr, trained as an engineer, revealed an artistic genius for advertising and marketing. 'Here is the champagne. I am the bubbles', said Andr Michelin introducing brother Edouard. Together they kick-started the world automobile industry and gave us one of the most famous and best loved company logos - Bibendum, the 'Michelin Man'. _x000D__x000D_In their determination to conquer the British market they gave London one of its best loved buildings - Michelin House. Opened by Andr Michelin in 1911, the building was a clear statement of their ambitions to outdo their long-term rivals, Dunlop. Meanwhile, in America, the
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