Active Audience ：A New Materialistic Interpretation of a Key Concept of Cultural Studies ( Cultural Studies )

Publication subTitle ：A New Materialistic Interpretation of a Key Concept of Cultural Studies

Publication series ：Cultural Studies

Author： Jin Huimin  

Publisher： transcript-Verlag‎

Publication year： 2014

E-ISBN: 9783839418963

Subject： G02 Cultural Philosophy

Keyword： 信息与知识传播,文化理论

Language： ENG

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Description

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

Chapter

Contents

Foreword

Acknowledgements

Preface

Introduction

Chapter One. The Audience as Discursive Subject

Chapter Two. Struggling out of the Iron House of Discourse

Chapter Three. Towards a New Materialistic Conception of Audiences

Coda: Chinese Examples

Appendix 1. Towards Global. Dialogism Transcending ‘Cultural Imperialism’ and Its Critics

1. Globalization as a New Philosophy

2. The ‘Globality’ Cultural Studies in the Era of Globalization

3. The ‘Postmodernity’ Cultural Studies Doesn’t Acknowledge ‘Cultural Imperialism’

4. Where There Is the ‘Modernity’ Cultural Studies, There Is ‘Cultural Imperialism’

Conclusion: Towards Global Dialogism

Notes

References

Appendix 2. British Cultural Studies, Active Audiences and the Status of Cultural Theory. An Interview with Professor David Morley

References

Acknowledgements

About the Author

Index

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