Description
Debunking the myth of the ageing time bomb, this timely book from the authors of Retiring with Attitude challenges our assumptions and stereotypes and demonstrates that we are capable of living better together longer in this new, older world.
Chapter
List of figures and tables
The new age of ageing: how society needs to change
Why is the population ageing?
Just who is living longer?
What about the birth rate (and its bulges)?
Thinking differently about ageing
Influences on everyday narratives of ageing
Time bombs and agequakes: the economics of ageing
Unpicking the scare stories
An explanation for the repetition of the time-bomb story
A different story about the economics of ageing today
Overlooked and under-estimated: older consumers
The myths about older consumers
The exclusion of older consumers
A range of possible approaches to older consumers
Consumer power: the new factor
Are older workers taking jobs from the young?
Stereotypes of older people in the media
Are things changing? Different ways of being old
Images and oppression: why cover up?
Images and exploitation: the business of the cosmetic industry
Images and liberation: celebrating older people’s bodies
Everybody’s gotta
be somewhere!
Independence is what many older people say they want
Some challenges to ageing independently
What other people say older people should do
Wise communities include older people
What type of care and support?
Facing the prospect of death
Dementia and fear of dementia
Loneliness and depression
Facing up to the challenges
Strengthening relationships
Gaining lots of freedom and having fun
The benefits of individual wisdom
Wisdom: a social and interactive phenomenon
Identifying principles for wisdom in action
Drawing on and sharing older people’s wisdom for the benefit of the whole community
Applying wisdom within an age-inclusive society
Feminism and ageism: what can we learn?
Our vision for the future
The new age of ageing
：How society needs to change
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