Description
Researchers are increasingly applying cognitive methods to investigate social psychological phenomena. This book provides a comprehensive introduction to widely used social cognitive methods and offers practical, nuts-and-bolts guidance for implementing them. Leading authorities present attentional paradigms, priming paradigms, and response interference tasks; psychobiological approaches, such as neuroimaging; applications of mathematical models; and other methods. Detailed procedural information helps researchers and students take their first steps in using these state-of-the-art tools. Each chapter is illustrated with recent research examples and includes helpful recommendations for further reading.
Note: The hardcover edition of this book contained a chapter titled "Priming as Proxy: Understanding the Subjectivity of Social Life," by D. A. Stapel. This chapter has been retracted by joint decision of the publisher and the book's editors.
Chapter
1--The Assessment of Human Attention
2--The Sequential Priming Paradigm: A Primer
3--Response Interference Tasks as Indirect Measures of Automatic Associations
4--Evaluative Conditioning: Methodological Considerations
5--Working Memory Capacity in Social Psychology
6--Psycholinguistic Methods in Social Psychology
7--Metacognition: Methods to Assess Primary versus Secondary Cognition
8--Peripheral Psychophysiological Methods
9--Event-Related-Potential Methods in Social Cognition
10--Neuroimaging Methods in Social Cognition
11--Multinomial Models and Diffusion Models
12--Connectionist Simulation as a Tool for Understanding Social Cognition and Neuroscience