CONTENTS

ACKNOWLEDGEMENTS

INTRODUCTION

CHAPTER 1 THE FOUR BASICS OF FLOWER CARE

1. Temperature

Cooling

Humidity

2. Water

Making a chlorine solution

Recut stems

Water temperature

Strip leaves that would be underwater

Acidify water

Fluoride sensitivity

3. Flower food

Standard preservative

4. Ethylene

Ethylene-sensitive flowers

Sources of ethylene

Controlling ethylene

CHAPTER 2 BUYING AND PREPARING FOR SALE

Back at the shop

Points to remember

Specialised techniques

What to do

What not to do

CHAPTER 3 CUSTOMER SERVICE

Delivery tips

Customer education

Flower Care card

CHAPTER 4 FLOWER ARRANGEMENTS

Floral foam

Flowers in arrangements

CHAPTER 5 A TO Z CARE GUIDE

A

B

C

D

E

F

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Z

GLOSSARY

A

B

C

D

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W

REFERENCES

INDEX

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

Z