Exploring the Rise of Fandom in Contemporary Consumer Culture

Author： Cheng Lu Wang

Publisher： IGI Global‎

Publication year： 2017

E-ISBN: 9781522532217

Subject： F7 Trade Economy

Language： ENG

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Chapter

Title Page

Book Series

Table of Contents

Detailed Table of Contents

Foreword

Preface

Acknowledgment

Chapter 1: Segmenting Fan Communities

Chapter 2: Fans and Brands

Chapter 3: A Hero Who Never Dies

Chapter 4: The Passion That Unites Us All

Chapter 5: Those Who Rarely Attend Alone

Chapter 6: I Love to See Them Lose

Chapter 7: Building the Force

Chapter 8: Charging Fandom in the Digital Age

Chapter 9: Diversity of Fans on Social Media

Chapter 10: Brand Pathologies

Chapter 11: “Thy Kingdom Come, Thy Will Be Done”

Chapter 12: Working Behind Playing

Chapter 13: Living in a Virtual Reality

Compilation of References

About the Contributors

Index

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