Description
Offers a holistic overview of the value of design management, enabling the reader to examine the origins and development of its theory and practice, and explore the application of design to organisational vision.
Chapter
01 Design values: design and the organization
The value of design: an invisible resource
Quantifying the benefits of design
Evaluating design within the company
The UK Design Council ‘Double Diamond’ design process model
Design tools for inspiration and innovation
02 Design management in action: case studies
‘Re-connecting’ with your customers to secure competitive advantage
03 Design horizons: fluid strategies for success
Designers as strategists – heroes or villains?
Design and business – it’s all about strategic alignment
Design and business – it’s all about connecting top to bottom
Design and business – it’s all about connecting inside to outside
Dimensions of design strategy
Design and marketing – crossing boundaries
Design and marketing – the internal organizational context
Design and marketing – the external environmental context
Design and new product development (NPD)
04 Design strategies in action: case studies
05 Design vision: a national asset
A brief overview of national design investment
Creating a national asset for economic advantage
Creativity, design and innovation
Design and branding: values made visible
Branding: from spaces to places
06 Design as a possible instrument for growth and innovation: Mexico case study
Design: education and industry
07 Design futures: design as an enabler for change
Design and technological change
Demographic change: Millennials versus Grey Pound?
Consumer change: rise of the ethical consumer
08 Looking ahead and discussions on the future of design management
Flexibility and adaptability: future-proofing change
The future of cities – a design agenda
Design Management
：The Essential Handbook
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