Essentials of Strategic Management ( 1 )

Publication series ：1

Author： Pitt   Martyn R;Koufopoulos   Dimitrios  

Publisher： Sage Publications Ltd‎

Publication year： 2012

E-ISBN: 9781446258712

P-ISBN(Paperback): 9781849201872

Subject： F270 Economic theory and method

Keyword： 经济计划与管理

Language： ENG

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Description

Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world.

Chapter

Cover

Contents

List of tables

List of figures

List of case studies

Preface

1 The Essence of Strategy and Strategic Management

2 Understanding the External Environment

3 Industry Sector Environments

4 Enterprise Stakeholders, Identity and Purpose

5 Enterprise Resources and Distinctive Capabilities

6 Strategic Decision-Making

7 Enterprise-level Strategy Frameworks

8 Scale, Non-scale and Vertical Strategies

9 Innovation Strategies

10 Diversification Strategies in the Multi-activity Enterprise

11 Acquisition, Merger and Alliance Strategies

12 Multinational and Global Strategies

13 Strategy Implementation and Change Management

References

Glossary

Index

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