Hard sell ：Advertising, affluence and transatlantic relations, c. 1951–69 ( Studies in Popular Culture )

Publication subTitle ：Advertising, affluence and transatlantic relations, c. 1951–69

Publication series ： Studies in Popular Culture

Author： Nixon Sean  

Publisher： Manchester University Press‎

Publication year： 2016

E-ISBN: 9781526111173

P-ISBN(Paperback): 9780719085376

Subject： F713.8 Advertising

Keyword： 史学理论

Language： ENG

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Description

Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements.

Chapter

Hard sell: Advertising, affluence and transatlantic relations, c. 1951–69

Half Title Page

Title Page

Copyright Page

Contents

List of illustrations

Foreword

Acknowledgements

Abbreviations

Introduction

1. The advertising industry in the age of affluence

2. Apostle of Americanization? J. Walter Thompson, advertising and Anglo-American relations

3. Understanding ordinary women: consumer research and the mass-market housewife

4. ‘A challenge both alarming and alluring’: the birth of television advertising

5. ‘All mod cons’: television advertising, the housewife and domestic life

6. Welcome intrusion? Television advertising and the viewing public

7. ‘Trading on human weakness’: advertising, morality and consumer desire

Conclusion

Bibliography

Index

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