Exploring Communication through Qualitative Research
Author： Corina Daba-Buzoianu Monica Bîră Alina Duduciuc George Tudorie
Publisher： Cambridge Scholars Publishing
Publication year： 2017
E-ISBN: 9781527509504
P-ISBN(Hardback): 9781443895897
Subject： TN91 通信
Keyword： 暂无分类
Language： ENG
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Description
This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach.
It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.
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