Application of Gaming in New Media Marketing

Author： Pratika Mishra Swati Oberoi Dham

Publisher： IGI Global‎

Publication year： 2018

E-ISBN: 9781522560654

Subject： F7 Trade Economy

Language： ENG

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Chapter

Detailed Table of Contents

Foreword

Preface

Acknowledgement

Chapter 1: Advent of New Media Marketing Techniques

Chapter 2: Gamification and Advergaming

Chapter 3: Rhetoric of Advergames

Chapter 4: Advergames and Children

Chapter 5: Persuasive Advergames

Chapter 6: Food Advergames and Children

Chapter 7: Understanding the Psychology of New Media Audiences From a Marketing Perspective

Chapter 8: Gap Between Mobile and Online Advergames

Chapter 9: Nuances of Media Planning in New Media Age

Chapter 10: Click to Brick

Chapter 11: Social Media as a Marketing Tool

Chapter 12: Social Media Marketing

Chapter 13: Impact of Digital Advertising Post-Demonetization in India

Chapter 14: Gamification in Entertainment Industry

Chapter 15: Gamification to Promote the Engagement in Healtcare and Wellness of Patients Under Therapeutic Care

Compilation of References

About the Contributors

Index

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