Relationship Management in Banking :Principles and Practice ( Chartered Banker Series )

Publication subTitle :Principles and Practice

Publication series : Chartered Banker Series

Author: Goulding Steve; Abley Richard  

Publisher: Kogan Page Ltd‎

Publication year: 2018

E-ISBN: 9780749482848

P-ISBN(Paperback): 9780749482831

Subject: F2 Economic Planning and Management;F8 Finances;F83 financial, banks

Keyword: 金融、银行,财政、金融,经济计划与管理

Language: ENG

Access to resources Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Description

Endorsed by the Chartered Banker Institute as required reading for the Chartered Banker programme and recommended for banking studies at higher education, develops the capability to manage key customer relationships.

Chapter

Segmentation

Sector specialists

Sole traders

Partnerships

Limited companies (corporate personality)

Private limited companies (Ltd Company) and public limited companies (PLCs)

Limited liability partnerships (LLPs)

Published accounts

Filing accounts

Reporting regimes

Appointment of auditors

The contents of accounts

Other non-personal accounts

Executors and administrators

Trusts

Chapter summary

Objective check

Further reading

References

Appendix 1.1

Appendix 1.2

02 Products and services

Learning objectives

Introduction

Bank accounts

Savings and investments accounts

Premium banking

Private banking

Personal overdrafts

Personal loans

Credit, debit and charge cards

House purchase loans

Bridging loans

Probate loans

Further advances

Second mortgages

Business lending products

Business overdrafts

Sales (receivables) financing

Loan accounts

Secured and unsecured loans

Second mortgages

Asset finance (hire purchase and leasing)

International trade finance

Bills of lading

Bill discounting/acceptance credits

Forfaiting

Guarantees/avalization

Standby letters of credit

Bonds, indemnities and guarantees

Foreign exchange risks

The spot market

Forward currency contracts

Forward currency options

Currency swaps

Interest rate management

Fixed rate loans

Caps, collars and floors

Forward rate agreements

Interest rate futures

Interest rate swaps

Product suitability

Digitalization

Chapter summary

Objective check

Further reading

03 Reputational risk and ethics

Learning objectives

Introduction

The global financial crisis

Mis-selling

Market abuse

RBS’s Global Restructuring Group (GRG)

Corporate governance

UK Corporate Governance Code (2016)

Ethical behaviour

Sustainability of financial services

Corporate social responsibility (CSR)

Product governance

Rebuilding trust and reputation

An industry response

The Chartered Banker Code of Professional Conduct

Doing the right thing and making the right decisions: questions to ask yourself

Raising concerns

Chapter summary

Objective check

Further reading

References

Appendix 3.1

04 The changing nature of banking

Learning objectives

Introduction

Customer data and information

Big data

Challenger banks

FinTechs

Open banking

Alternative finance and the government bank referral scheme

Customer expectations

Omnichannel experience

Digital channels

New designed branches

Social media and banking

Cyber-security

Customer relationship management (CRM) systems

Sharing information

Relationship management digital tools

Chapter summary

Objective check

Further reading

References

Appendix 4.1

05 The changing nature of regulation and legislation

Learning objectives

Introduction

Regulation

Senior Managers and Certification Regime (SMCR)

Independent Commission on Banking (ICB)

Financial Services (Banking Reform) Act 2013

Payment Services Regulator (PSR)

The Second Payment Services Directive (PSD2)

EU Payment Accounts Directive (PAD)

Current Account Switch Service (CASS)

Financial Ombudsman Service (FOS)

Financial Services Compensation Scheme (FSCS)

European Banking Authority (EBA)

Basel Committee on Banking Supervision (BCBS)

Banking Conduct Regime

Banking Conduct of Business Sourcebook (BCOBS)

Mortgages and Home Finance Conduct of Business Sourcebook (MCOBS)

Consumer Credit Sourcebook (CONC)

Fair treatment of customers

Lending Standards Board (LSB)

Standards of Lending Practice (SLP)

Legislation

Anti-money laundering

Bribery Act 2010

Data protection

Open banking, GDPR and CASS

Consumer protection

Markets in Financial Instruments Directive II (MiFID II)

Small Business, Enterprise and Employment Act 2015 (SBEEA)

Bank levy

Chapter summary

Objective check

Further reading

References

Appendix 5.1

06 The role of the relationship manager

Learning objectives

Introduction

Salesperson versus relationship manager

Retail customers

Business customers

Competences, skills and knowledge

Teamwork

The role of teams

360-degree peer review

Chapter summary

Objective check

Further reading

References

07 Tools and techniques to help relationship managers

Learning objectives

Introduction

PESTEL

Porter’s five forces

Competitive advantage

The strategic environment matrix

Product portfolio matrix

Ansoff’s growth matrix

Assessing management capabilities

The decision-making unit (DMU)

SWOT analysis

Chapter summary

Objective check

Further reading

References

Appendix 7.1

Appendix 7.2

Appendix 7.5

08 Customer service and portfolio planning

Learning objectives

Introduction

Customer service

Service quality

Service quality gaps

Customer satisfaction

Customer data and key account planning

Portfolio planning

Developing a contact programme

The consultative mindset

The trusted financial professional

Chartered Banker Institute’s Code of Professional Conduct

Chapter summary

Objective check

Further reading

References

09 Relationship strategies: customer retention, development and acquisition

Learning objectives

Introduction

Selling

Customer retention, development and acquisition

Chapter summary

Objective check

Further reading

References

Appendix 9.1

Appendix 9.2

10 Case study: Gaining new business

Learning objectives

Introduction

Background

Meeting 1

Meeting 2

Meeting 3

Meeting 4

Meeting 5

Meeting 6

Chapter summary

Objective check

Appendix 10.1

Appendix 10.2

Appendix 10.3

Appendix 10.4

Activity answer 10.1

Activity answer 10.2

Activity answer 10.3

Activity answer 10.4

Activity answer 10.5

Activity answer 10.6

Activity answer 10.7

Activity answer 10.8

Activity answer 10.9

Glossary

Index

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