Dynamic Perspectives on Globalization and Sustainable Business in Asia

Author: Patricia Ordoñez de Pablos  

Publisher: IGI Global‎

Publication year: 2018

E-ISBN: 9781522570967

Subject: F0 Economics

Language: ENG

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Chapter

Chapter 1: R&D Innovation Strategy for International Cooperation of Science and Technology in Asia

Chapter 2: The Case of Australian Reluctance With the Chinese Belt and Road Initiative

Chapter 3: Market Development Strategy for India's Rail Company Ircon in Asia, Africa, and Middle East

Chapter 4: Mergers and Acquisition by Indian Firms

Chapter 5: Digital Banking Services in Rural India

Chapter 6: Trucker Value Perception and Manufacturer Value Offering in Indian Truck Market

Chapter 7: Facebook as Marketing Tools for Organizations

Chapter 8: Relationship Quality and Customer Demographics in Indian Retail

Chapter 9: An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products

Chapter 10: Determinants of Financial Literacy Among Indian Youth

Chapter 11: Expats in India

Chapter 12: The Performance Evaluation of Entrepreneurship Education in Chinese Universities

Chapter 13: Impact of Manipulative Character of Direct-to-Consumer Promotion

Chapter 14: Ready, Set, Go!

Chapter 15: Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia

Chapter 16: A Study of Place Branding of Macao

Chapter 17: New Silk Road

Chapter 18: Green Business

Chapter 19: Mutual Relationship Between Supply Chain, Business Strategy, and Knowledge Management in Supply Chain

Chapter 20: The Effects of Entrepreneurship Education on Entrepreneurial Intention Among University Students in China

Compilation of References

About the Contributors

Index

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