Chapter
Chapter 2: E-Entrepreneurial Intention of Business Students
Chapter 3: Institutional Entrepreneurship, Trust, and Regulatory Capture in the Digital Economy
Chapter 4: The Role of the Entrepreneur in the Promotion of the Digital Economy
Chapter 5: Entrepreneur Woman and the Information and Communication Technologies for Business Management Improvement
Section 2: Technological Approaches
Chapter 6: Assessing Gender Gaps on ICT Competences in Four European Countries
Chapter 7: Plan of Ecological Platform for Global Enterprise Cloud Market and Global Network Security
Chapter 8: Technology Assisting in Economic Decision Making
Chapter 9: The Role of Urban Living Labs in Entrepreneurship, Energy, and Governance of Smart Cities
Chapter 10: The Use of Digital Tools for the Disclosure of Sustainability Reports in the Tourism Sector
Section 3: E-Business and E-Commerce: Strategies and Trends
Chapter 11: Composite Indicators for Measuring the Popularity of Portugal and Its Tourism Regions Using Google Trends
Chapter 12: Innovative Role of Users Within Digital Economy
Chapter 13: Marketing Trends in the Digital Age
Chapter 14: Trends in Hospitality Marketing and Management
Section 4: Digital Marketing
Chapter 15: Digital Marketing in a New Age Economy
Chapter 16: Main Generators of the Electronic Word-of-Mouth in the Case of Hotels
Chapter 17: Understanding E-Marketing Strategies
Section 5: Marketing and Social Networks and Search Engines
Chapter 18: Creating Consumer-Based Brand Equity With Social Media Content Marketing
Chapter 19: The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity
Chapter 20: Search Engine Marketing Strategies
Section 6: E-Government, E-Learning, and E-Health
Chapter 21: Relevance, Need, and Opportunity
Chapter 22: Social Innovation to Achieve Global Health
Compilation of References
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
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