Personalized Interactive TV Advertising: The iMEDIA Business Model

Author: Pramataris Katherine C.   Papakyriakopoulos Dimitris A.   Lekakos George   Mylonopoulos Nikolaos A.  

Publisher: Routledge Ltd

ISSN: 1019-6781

Source: Electronic Markets, Vol.11, Iss.1, 2001-01, pp. : 17-25

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Abstract