The Lost Frontier in Entrepreneurship: Aggregation, Saturation and Decimation of the Franchising Channel

Author: True Sheb L.   Pelton Lou E.   Strutton David  

Publisher: Haworth Press

ISSN: 1046-669X

Source: Journal of Marketing Channels, Vol.11, Iss.1, 2004-02, pp. : 79-89

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Abstract