The Behavioral Implications of Consumer Trust Across Brick-and-Mortar and Online Retail Channels

Author: Chen Qimei   Griffith David A.   Wan Fang  

Publisher: Haworth Press

ISSN: 1046-669X

Source: Journal of Marketing Channels, Vol.11, Iss.4, 2005-10, pp. : 61-87

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Abstract