The use of visual and verbal rhetorical figures in advertising

Author： Hoeken Hans  

Publisher： John Benjamins Publishing Company

ISSN： 1569-9722

Source： Document Design, Vol.1, Iss.3, 1999-01, pp. : 225-227

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Means of persuasion: Analogies, rhetorical figures, and stories: Research Watch

By Hoeken Hans  

Document Design, Vol. 4, Iss. 1, 2003-01 ,pp. : 89-92

John Benjamins Publishing Company

Access to resources Recommend Favorite

Verbal effects of visual programs: Information type, structure and error in program summaries

By Good Judith   Oberlander Jon  

Document Design, Vol. 3, Iss. 2, 2002-01 ,pp. : 120-134

John Benjamins Publishing Company

Access to resources Recommend Favorite

The synthesis of sound figures

By Helwani Karim   Spors Sascha   Buchner Herbert  

Multidimensional Systems and Signal Processing, Vol. 25, Iss. 2, 2014-04 ,pp. : 379-403

Springer Publishing Company

Access to resources Recommend Favorite

Analyzing rhetorical devices in print advertisements

By van Mulken Margot  

Document Design, Vol. 4, Iss. 2, 2003-01 ,pp. : 114-128

John Benjamins Publishing Company

Access to resources Recommend Favorite

Advertising framed: An exploratory study of advertising frameworks in financial service advertising

By van der Lee Angela   Smit Edith G.  

Document Design, Vol. 2, Iss. 2, 2000-01 ,pp. : 156-171

John Benjamins Publishing Company

Access to resources Recommend Favorite