Customer Centred Community Application Design: Introduction of the Means-end Chain Framework for Product Design of Community Applications

Author: Aschmoneit Peter   Heitmann Mark  

Publisher: Institute for Media and Communications Management, University of St Gallen, Switzerland

ISSN: 1424-1277

Source: The International Journal on Media Management, Vol.4, Iss.1, 2002-04, pp. : 13-20

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Abstract